The Art of Living
The new Molteni&C|Dada catalogue
The story of a family, a legacy and a passion for things beautiful and for finely crafted furniture, a culture forged and nurtured within the firm. This is how it has always been, for Molteni&C. Since 1934, when it started out as a joinery workshop eager to exhibit its furniture at the Monza Biennali, which later became the Milan Triennali, and to make its debut in the world of art and culture, attracting the attention of the critics and of an increasingly international public.
#MolteniGroup | #theartofliving
This is how a Heritage Collection is created, when there is a legacy to be handed down, to look into the future. Unique pieces, designed for competitions and special projects, to be brought back to life in series, in limited editions, signed by Gio Ponti, Werner Blaser, Yasuhiko Itoh, Afra and Tobia Scarpa.
This is how The Collector’s House was set up – a collection of contemporary art, curated by art curator and writer Caroline Corbetta, in a dialogue with design, presented in 2018 at the Milan Salone del Mobile and later in the main Flagship Stores, such as New York and London. A partnership which, under the auspices of the Molteni Museum, promotes the talent of young artists also by starting up a collection. The aim is to create an ecosystem in which design and art enhance each other and restore fundamental links. An aesthetic and cultural harmony in which imagination and design, style and personality thrive.
Avant-garde and tradition, under the banner of quality living.
A home and a palazzo, the hill between the woods and the Venetian lagoon, modernity and classicism, different eras and histories coexist in the interiors that house the Molteni&C and Dada collections. “Italianstyle” homes, in which the art of living encounters beauty, where the classics of the Heritage Collection converse with contemporary pieces, Molteni&C icons and sophisticated Dada kitchens.
Fondazione Querini Stampalia
Carlo Scarpa, Venezia
Palazzo Querini Stampalia in Venice, just a short walk from piazza San Marco, headquarters of the Foundation of the same name set up by count Giovanni, is a museum home open to the public since 1869. Today it houses the Library, with some 370.000 books, the Museum with furniture and paintings that retain the atmosphere of a patrician home, and an area for temporary exhibitions. A venue with a cosmopolitan soul, the Foundation has been skillfully renovated with restoration work by Carlo Scarpa, Valeriano Pastor and Mario Botta.
In the body of the 16th century palazzo, which has undergone rigorous conservation work, the ground floor features the area restored in 1963 by Carlo Scarpa, father of Tobia Scarpa, a long-time partner of Molteni&C. Mario Botta, a pupil of the Venetian Maestro, designed the building’s new service area around an atmospheric covered courtyard The courtyard leads into the Auditorium, which completes the project involving this unique, complex and versatile structure, where ancient rooms vie with contemporary spaces to offer a stimulating backdrop for cultural initiatives and special events, such as representations of the Molteni&C|Dada home.
Romeo Moretti, Lago Maggiore
Close to Lake Maggiore, within the Parco del Ticino, stands a villa designed by the architect Romeo Moretti between 1938 and 1939. Moretti, assistant to Gaetano Moretti at the Milan Politecnico and a friend of S. Elia, was a member of the Milanese group known as “Novecento”. Villa Carminati is considered the architect’s most significant project. The substantial two-storey house is built on a square floor plan around a small internal courtyard.
The design encompasses elements of classical and Veneto-style architecture as well as medieval and modern features, all linked in an extremely natural and harmonious whole. A colonnade connects the villa to a medieval castle, partially restored in the same 1930s by Moretti. The extensive terraced grounds feature numerous tree species, some of which rare. Since it was built, the villa has belonged to the same family, who intended it as a home of great prestige that lent itself to hosting important international diplomatic meetings.
The new Molteni&C|Dada 2019 ADV campaign
“Italian-style homes”, in which the art of living encounters beauty, where the classics of the Heritage Collection converse with contemporary pieces, Molteni&C icons and sophisticated Dada kitchens. Paul and Albert sofas designed by Vincent Van Duysen, Gliss Master wardrobe system and VVD and Hi-Line Frame door are the protagonists of the new 2019 advertising campaign that takes place in two prestigious settings, symbol of the Italian style.