New Corporate adv Campaign 2020

Molteni&C|Dada Advertising Campaign 2020

La Ricarda, otherwise known as Casa Gomis, designed in 1953-54 in an area of Barcelona surrounded by pine trees, by the architect Antonio Bonet, in cooperation with the owners, Ricardo Gomis and his wife, Agnes Bertrand Mata, provides the backdrop for the new Molteni&C|Dada 2020 advertising campaign.

Villa Gomis, La Ricarda
Antonio Bonet Castellana, Barcelona.

The villa was designed at a distance, because Bonet was in exile in South America, but constantly in touch with the couple.
A lengthy and emotional creative adventure featuring 900 square metres planned in the minutest detail – every line, material, colour, furnishing and finish – all according to a precise design. Their aim was to achieve harmony with the surrounding landscape, letting light flood in while managing it, finding peace, the impossible balance of light and shade.A refuge for artists and intellectuals, during the last 15 years of Franco’s dictatorship, where Ricardo and Agnes Gomis hosted John Cage, Merce Cunningham, Antoni Tàpies, Joan Miró, and countless other protagonists of the avant-garde scene.

A total work of art, which still surprises today for its modernity and includes the latest Molteni&C|Dada designs.

The system of Gregor modular seating and of Gliss Master Sistema 7 wardrobes, the refined Ratio kitchen designed by Vincent Van Duysen, along with the Surf sofa, which marks the new partnership with Canadian designers Yabu Pushelberg, are set harmoniously within the interiors of one of the most important icons of Catalan Rationalism.

A place of artistic and architectural experimentation

Two main axes that converge towards the atrium. Each part of the house has a virtual counterpart in the open air. Terraces and verandas look out over the garden with floor-to-ceiling windows.

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