"When I design I am always quite instinctive. Places, a journey or a subject that fascinates me can make me see things from another perspective."
Born in 1960 in Cremona, Pietro Ferruccio Laviani is a company, industrial products and retail design artistic director. Since 1999 he designed for Dada and Molteni&C and made significant contributions to the construction of Molteni&C’s sofas and armchairs range. This contributions included the Hi-Cove, Hi-Bridge, Holiday and Freestyle, which are examples of functionality and the rigor of form. Laviani designed different kitchens for Dada, including Dial and Hi-Line, which were highlights of the company's last decades.
In 1986, after graduating in Architecture at the Polytechnic of Milan, Laviani became a De Lucchi studio associate. He curated the “Technique discretes. Le design du mobilier italien 1980-1990" exhibition at the Louvre and collaborated with Memphis. In 1991 he collaborated with Kartell for Artistic Direction and afterwards Flos, Tisettanta, Moroso who is the Lead at Pandora Design. In 1997 with Achille Castiglioni, Laviani designed the exhibition dedicated to Gio Ponti and Vico Magistretti. He also managed the Milan De Padova showroom image. In 2001 he worked with fashion designers Dolce & Gabbana, for which he designed the corners and the interior of the new headquarters in via Goldoni in Milan.