13.09.2022

New Opening Valencia Flagship Store

The Molteni Group opens the doors to its Molteni&C Flagship Store in Valencia, taking a significant step towards qualifying its distribution network in the Spanish strategic market, as evidence of the Group’s continued expansion in the world of contemporary design. The Flagship Store is the result of a partnership with Ellite Group, a well established name in the furnishing sector. The Space is located in El Pla del Remei, a district in the heart of Valencia known as a shopping hub of high-end independent clothing boutiques and furniture stores, on Carrer de Cirilo Amorós. Just 100m away from a landmark art nouveau building, Mercado de Colón, which has an upscale food market and is home to elegant bars, cafes, and contemporary Mediterranean restaurants that characterize the area.

The 220 mq Store offers a spectacular Molteni&C experience, starting from a spacious entrance, where guests are greeted by a kitchen proposal: Intersection, designed by Creative Director Vincent van Duysen, together with Devon stools by Rodolfo Dordoni.

The exhibition pathway continues with a refined living area, featuring not only Nicola Gallizia’s 505Up composition, but also a welcoming Palette carpet that frames Marteen sofa and Louisa coffee table, both designed by Van Duysen. The Molteni&C Heritage Collection is visible from the very beginning of the pathway, with the iconic Round D.154.5 armchair by Gio Ponti completing the overall composition of the living room.

Hector bookcase visually subdivides the living area from the office, where LessLess table, Tea chairs and Technical Columns coexist to create the perfect office setup. Moving on through the small patio, which gives the environment a naturistic feel, visitors enter the second living display featuring Octave sofa by Van Duysen, Piccadilly armchair by Dordoni, as well as small tables such as 45°/tavolino and Panna Cotta, both designed by Ron Gilad, and Pass-word system by Dante Bonuccelli.

A fireplace separates the space from the dining area, where the Gio Ponti D.859.1 table and the Dordoni’s Devon chairs and small armchairs take pride of place. The Gliss Master wardrobe system, with its island, welcomes guests to the walk-in closet, where the Hector Night contributes to creating a well-organized and high-end closet solution.

The journey through a world of materials culminates in a generous space dedicated to the night-time, featuring a wide range of Molteni&C proposals: Van Duysen’s Ribbon Bed and Elain armchair, Miss chair by Afra and Tobia Scarpa, together with Vicino small table by Foster + Partners and 5050 bed drawer unit. The result is a highly impactful setting that exhibits and enhances the Molteni&C collections, creating a warm, welcoming and experiential space.