The Molteni Group is opening a new Flagship Store in the splendid setting of Naples, testifying to the brand’s centrality in the global scenario of contemporary design, and confirming its increasingly prestigious position in the region.
The Flagship Store was created in collaboration with ViaManzoni82, which has been an important reference point for the design and planning of furniture for three generations, in collaboration with the most prestigious Made in Italy brands, in an ongoing dialogue between innovation and tradition.
The Flagship Store, which covers over 200 square metres and features 5 large windows, is located on the ground floor of the building and maintains the original architectural structure, supplemented by works that have contributed to the enhancement of the spaces with the use of travertine floors and warm tones of a bone-coloured skim coat on the walls.
The visitor’s experience unfolds in a material path, with a choice of lighting that leads to immersion in the environment, to the suggestion and emotion of the alternation between space and the geometries of the products. Sophisticated materials and welcoming colours alternate with various shades of grey and bone colour.
The space is warm, dimensional, fluid and always legible through distinctive details. The impressive showroom houses, frames and enhances the products in the new Molteni&C|Dada collections.
The entrance opens onto a large living area with the Paul sofa, the Margou armchair, the Hector bookcase, the Half a Square table and a high-quality VVD kitchen.
Ample space is also dedicated to the kitchen area furnished with a scenic Intersection kitchen in the new Thermo Oak wood finish.
The night-time area features a sequence of Gliss Master wardrobes, a Hector Night composition, and an Azul bed.
The Flagship Store is completed by a series of works by contemporary artists such as: Luciano Romano, Steve Riedell and Marisa Albanese, selected by the prestigious Galleria Trisorio. A number of paintings by Ttozoi are also on display.
Via Riviera di Chiaia, 286,
80121, Napoli
Lun-Sab:
10.00-13.30 16.00-20.00
moltenidada@viamanzoni82.it
081-18331177
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