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12.09.2022

New Opening Bucharest Flagship Store

New Opening Bucharest Flagship Store

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The Molteni Group is inaugurating its first Molteni&C Flagship Store in Romania, taking a significant step towards qualifying its distribution network in the Romanian strategic market. The Flagship Store is the result of a partnership with BL Associates, a well established studio in Romania, managed by Brandon Lee, along with its associate, Eduard Barbu. With a portfolio that gathers corporate offices, banks, private banking, hospitality, and retail projects to designing residentials and lofts for exclusive clients, the firm delivers turnkey projects in Romania and all over the world.

The Flagship Store comes to life in an impressive building on one of Bucharest’s oldest boulevards, Calea Dorobanți: over 305m2 distributed between the ground floor, the first and the attic, surrounded by an area designed from the very beginning to form an exclusive neighborhood. Located in the heart of the city, the space belongs to a district that now enjoys cultural heritage protection. Throughout the years, the area developed and now it’s found right at the intersection of corporate buildings, arts studios, local boutiques, exquisite restaurants and well preserved and restored houses hosting the Embassies and Ambassador’s residences. The Store’s position not only guarantees top shopping experiences, but also underlines the strong cultural soul of Molteni Group, arising in a district that is home to Beaux-Arts houses: small palaces that illustrate the changing taste of the Bucharest elite in the late 19th and early 20th centuries.

The exhibition pathway starts on the ground floor with a refined preview of a homely living room, where Marteen sofa, Louisa coffee table and Elain armchairs, all designed by Molteni&C creative director Vincent Van Duysen, welcome the guest. The Molteni&C Heritage Collection is visible from the very beginning of the pathway, with two iconic Round D.154.5 armchairs by Gio Ponti completing the overall composition of the living room. Dedalo carpet by Marta Ferri also covers the dining area floor, framing Diamond table by Patricia Urquiola and Devon chairs by Rodolfo Dordoni.

To complete the look, Horizons cupboard by Dante Bonuccelli perfectly matches the elegant and high-end atmosphere of the space, marked by Molteni&C savoir faire. A second area showcases other living and kitchen solutions. Hector bookcase visually subdivides the areas according to their use: on one side Paul sofa, Margou armchair, Pannacotta and 45° Grado coffee tables, on the other a spacious Dada configuration including VVD island kitchen and 2.0 Technical Columns.

The Molteni&C experience continues on the first floor: a grand spiral staircase visually unites the two levels, welcoming the guest to a further immersion in the Molteni&C experience. A living area features Gregor sofa by Van Duysen, Kensington armchair by Dordoni and small tables such as Alisee by Matteo Nunziati, Attico by Nicola Gallizia and Vicino by Foster + Partners. A wall separates the 505UP system by Gallizia from the Hector night by Van Duysen.

Entering the night area, Ribbon bed by Van Duysen takes center stage, beside the D.552.2 small table and D.151.4 armchair, both designed by Gio Ponti and part of the Heritage Collection. To complete the space, a composition of the Gliss Master frames Palette carpet and Domino Next pouf, resulting in the most welcoming and elegant walk-in closet. Reaching the attic and last floor of the Store, the guest enters a refined and cozy dining room, featuring Filigree table and Chelsea chairs, both designed by Dordoni, beside Bonuccelli’s Password system and Gallizia’s Aura carpet.

The pathway passes through an elegant and lounge area, where a pair of iconic D.154.2 armchairs is framed by the D.754.1 rug. The Gio Ponti pieces harmoniously integrate with two Pannacotta coffee tables by Ron Gilad. The journey through a world of materials culminates in a cosy dining area, featuring Prime kitchen, 505UP sideboard and Arc table by Foster + Partners, paired with Tea chairs by Jasper Morrison.

The result is a highly impactful setting that exhibits and enhances the Molteni&C collections, creating a warm, welcoming and experiential space.

Molteni&C Flagship Store

Calea Dorobanti no.202, District 1

bucharest@moltenigroup.com

Opening Hours:
Monday – Friday 10:00-20:00
Saturday 10:00-17:00

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