in power 10
17.09.2011

in power 10

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The Molteni Group (Molteni&C and Dada) has participated in the London Design Festival (17-25 September 2011) by devoting its Covent Garden Flagship Store to the designer Arik Levy. “in power 10”: 10 Quake Tables by Arik Levy 10 tables, 10 interpretations, 10 visions playing on the number and its multiples This London Design Festival the conceptual collaboration between Molteni&C and Levy “in power 10” has been exhibited at the London Flagship Store. The project takes inspiration from the film produced by designers Charles and Ray Eames in 1968, which focuses on the relative scale of the universe in factors of 10, from minute to infinite. Drawing on inspiration from the film, Molteni&C gave Levy the unique opportunity to choose 10 different methods of interpretation for the Quake Table – one of his first products designed for the Italian manufacturer. Using the table as a raw material, the project gave Levy rare freedom to experiment, transforming the piece into something else – thereby introducing sculptural qualities and blurring the boundaries between; design and art, function and decoration, clarity and abstraction, simplicity and complexity and heaviness and lightness. These individual dichotomies represent issues faced everyday by designers and manufacturers during the design process towards the development of a new product. The installation consists of 10 interpretations of the Quake table: • lit by 10 light bulbs • painted 10 different colours • branded in a monochrome ‘10’ • weighed down by 10 times its weight • wrapped up in 100 metres of wiring • cut into 10 pieces • covered with 100,000 staples • hit by 10,000 nails • planted with 10 sticks • shot through by 100 arrows. Molteni&C has successfully collaborated with the Israeli, Paris-based product designer since 2008. This Autumn, the Italian furniture manufacturer’s London Flagship Store has been transformed into an Arik Levy residential space – showing off his Tea Time sofa, Tea Time bed, Breva, Tivan and Quake residential products. Molteni&C Dada Flagship Store 199 Shaftesbury Avenue London WC2H 8JR "in power 10" Concept Book (.pdf 815Kb)

in power 10
in power 10

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