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M Magazine, a new lease of life for the Molteni Group’s magazine, making its debut online right now! The editorial project, already refreshed last year on paper, is now big, multimedial, digital, online, constantly connected with the world at large and with its physical and virtual networks.
M Magazine is a teenager, celebrating 15 years since it was re-born, vibrant, eager for new discoveries and encounters. In design, in architecture, in fashion, in culture in all its forms, both commercial and artistic.
M Magazine is an English language editorial project, featuring an elegant layout, from its fonts to its solid colour backgrounds, that develops the Group’s global themes and activities as regards the main international current events, also re-proposing important documents from the company’s Archives to its readers’ attention.
“M Magazine is a space for design and architecture lovers. It is a network of time zones, passions, memories and future projects”
Francesca Molteni
The online magazine is enriched with new content every month, organized according to topics and columns: people, product and interior design, the cities and places involved, historic archive documents, books and exhibitions round the world and even photographic portfolios.
An immediate and ever-developing showcase, with reflections, news and in-depth articles for the design and architecture community. The contents are presented in different formats, with the multimediality that digital offers, navigation tags and hashtags for linking social network communities. With close attention to visual storytelling.
Among the first videos published, the four-episode series featuring Marta Borromeo Ferri and her new house: a project for a new idea of “home”, but also for a different lifestyle, to be shared with her family in spaces furnished with Dada kitchens and Molteni&C furniture.
M Magazine is closely related to the paper magazine, which comes out once a year. If the online version is the place for current affairs and for faster and more multimedia communications, the paper magazine is one for reflection, with a careful and insightful selection, like a monograph, of the subjects that have characterized the life of the Molteni Group. Over the year, the online magazine will share articles and themes that have appeared in the paper version, also offering unpublished content or content narrated in another way, acting as the collector of communications around the Group.
A short movie by Beniamino Barrese and Mattia Colombo
This is the story of an engaging, almost intimate relationship. The authors of the short movie, Era Ora and Ivana Gloria, choose the language of animation and turn objects into characters
