Molteni集团正在伦敦切尔西中心地带布朗普顿路245-249号开设一个新的全球品牌展示区，旗舰店对面就是著名的V＆A博物馆。 这里位于充满活力的博物馆区域，在国际上享有盛名。 新的旗舰店将与沙夫茨伯里大街考文特花园的Molteni店相辅相成，该店于2008年开业，在伦敦当代设计领域有着重要的影响力。 新颖、独特、不断完善的项目的创作灵感与现代性和集团风格一致，该店由Molteni集团的创意总监Vincent Van Duysen设计。
“A project that succeeds in the search for good living by understanding the architectural making. This leads to feeling at ease in one of the most vibrant cities of the world, London. It is an honour to represent together with Molteni Group the quintessence of Italian design by creating a unique momentum in the city of bankers and creators.” Vincent Van Duysen.
The space encloses the very latest offering of the Group’s two brands: Molteni&C and Dada, and symbolises a life marked by Italian flair with the intimacy of a private home. The concept defining this space – measuring over 700 square metres with five shop windows – is played out over two levels linked by a dramatic staircase. The new architectural design is faithful to the original features of the building: it has maintained its sense of space and preserved the perception of its original design from the late 1800s.
The separating walls subdivide generous volumes, interspersed by tall travertine marble-clad portals. Each zone provides a stunning backdrop for items instantly recognisable as Vincent Van Duysen’s signature designs.
A particularly breath-taking entrance, built on an inner door opens on to two floor-to-ceiling glass screens. A magnificent iconic staircase then appears, the walnut cladding of which complements the travertine marble steps. The same marble used for the portals.
This high-impact scenic space contains, frames and enhances the products of the new collections designed by Vincent van Duysen, Rodolfo Dordoni, Ron Gilad, Foster + Partners, Jean Nouvel and Patricia Urquiola, amongst others. The first floor features the Group’s iconic pieces. The Paul seating system and the wall-system Grid, the VVD kitchen, the Gliss Master wardrobe system and the Albert sofa are effectively showcased in each setting, alternating between Gio Ponti’s final creations and a choice of pieces from the Heritage Collection. The lower floor, defined by a cornice of structural niches, individually lit and furnished like the wings of a theatre, is accessed by the downward staircase, and it opens into a large living-room featuring the Turner sofa, Gio Ponti’s D.156.3 armchairs and the Password system plus the new AVA bookcase by Foster+Partners.
A large space is reserved for the kitchen area with a scenographic Prime kitchen alongside a sophisticated 505 wall set up as a Wine Cellar. Completing thearea is a monumental Armani/Dada Slide kitchen.
245-249 Brompton Road,
London SW3 2EP
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