Wechat
26.01.2018

Reflections
The new Molteni&C 2018 advertising campaign

Reflection campaign by Molteni&C

share:

The iconic buildings of the Lombard capital designed by Gio Ponti in the second half of the last century - such as the Pirelli tower (1956), the Montedoria building (1971) and the church of San Francesco al Fopponino in via Paolo Giovio (1964), as well as the Public Gardens in Corso Venezia, green symbol of the city - communicate via a clever interplay of reflections with the design icons featured in the Molteni&C Heritage Collection. An emotional set underlining Milan's primary role as world capital of design and of the Molteni&C brand, acknowledged as an international ambassador of style and modernity.

D.156.3 armchair by Gio Ponti D.156.3 armchair and Pirelli Tower Milano design Gio Ponti

The protagonists of the campaign are the D.156.3, D.154.2 and D.153.1 lounge chairs, and the D.555.1 coffee table, designed by Gio Ponti in the second half of the 1950s, alongside Werner Blaser's chest of drawers (1955) and Yasuhiko Itoh's bookcase (1959) the first prototypes of modern furniture being produced today. Furniture included in the Heritage Collection project, which aims to highlight key historical pieces of Italian design, re-edited with attention to the original thanks to the contribution of historians and experts and of archival sources such as the Gio Ponti Archives and the Molteni&C Archives. A forward-looking collection, illustrated today in an unusual way.

#molteniheritagecollection
D.154.2 armchair and Montedoria Building Milano design Gio Ponti D.154.2 armchair and Montedoria Building Milano design Gio Ponti
D.156.3 armchair and Via Paolo Giovio 31 Milano design Gio Ponti D.156.3 armchair and Via Paolo Giovio 31 Milano design Gio Ponti
D.555.1 coffee table design Gio Ponti and Giardini Pubblici Milano D.555.1 coffee table design Gio Ponti and Giardini Pubblici Milano

MHC.1 drawer unit design Werner Blaser and Giardini Pubblici Milano MHC.1 drawer unit design Werner Blaser and Giardini Pubblici Milano

MHC.2 bookcase design Yasuhiko Itoh and Giardini Pubblici Milano MHC.2 bookcase design Yasuhiko Itoh and Giardini Pubblici Milano

Carina Frey e Stefanie Barth

The concept of the 2018 advertising campaign is by Carina Frey and Stefanie Barth. In 2009, combining years of experience in fashion, design, art and film making Carina and Stefanie redesigned the French fashion, art and lifestyle publication "Double", which received the ADC Paris prize. They now work between Paris and Milan, for clients such as Hermès, Céline, Chloé, Max Mara, Flos, Dedar and most recently on the new campaign for Molteni&C.

To stay up to date on products, news and events of the Molteni Group

    Select your country

    1/4

    Schedule your appointment at the nearest store

    Please fill out the following form, and we will put you in touch with our specialized team of interior designers. They will promptly contact you to schedule a consultancy appointment to help in developing your project, either through a personal visit to your nearest store or via an online meeting.

    Please search and select a store near you
    No location found, please insert a valid location an try again

    2/4

    1/3

    Find the right time

    3/4

    2/3

    about your space

    4/4

    3/3

    about yourself

    • Privacy
    • Pursuant to privacy regulations, the personal data will be processed by Molteni&C S.p.A. in compliance with our Personal data protection policy. The user may, at any time, exercise its rights and revoke any consent given, also by sending an e-mail to privacy@molteni.it
    • I have read the information on the processing of personal data provided by Molteni&C. - S.p.A.
      • to the processing of my personal data to receive marketing communications (by automated and traditional means) from MOLTENI & C. - S.p.A., as described in point B) of the Privacy Policy
      • to the processing of my personal data for profiling purposes and to analyse consumption habits and choices, as described in point C) of the Privacy Policy
      • to my personal data being transferred to Molteni Group companies as indicated in point D) of the Privacy Policy

    Click here to change image
    The text you entered does not match the image. Please try again.

    Thank you for your appointment request.

    You will receive a confirmation email in your inbox with all the details you need. In the meantime, you can keep browsing through Molteni’s collections and products.
    Sorry, something went wrong. Please, try again later.