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22.09.2019

Molteni&C at I-MADE

Saatchi Gallery at I-MADE

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To cement its status as Italian design brand, the Molteni Group participated in the inaugural edition of I-MADE (Italian Manufacture, Art and Design Exhibition) at the Saatchi Gallery, London's first exhibition solely dedicated to Italian design and manufacture.

Molteni&C D.153.1 Armchair by Gio Ponti
D.153.1 by Gio Ponti at Saatchi Gallery

I-MADE gathered 50 exhibitors from all Italian regions; both influential names in the design industry and emerging artisans. Their pieces were displayed across 13 galleries over three different floors of Saatchi Gallery. "Take a Seat" was a specially curated exhibition by the I-MADE curator and art director Giulio Cappellini aiming to pay an homage to the most iconic Italian brands who defined the history of seating design.

For this project, the Molteni Group lent three of its iconic pieces: the Parigi chair by Aldo Rossi for UniFor, the D.153.1 and the D.154.2 armchairs by Gio Ponti, whose re-editions were produced by Molteni&C based on the original drawings from the Ponti archive.

The Molteni Group was furthermore involved in the event since Giulia Molteni, Molteni&C|Dada Head of Marketing and Communication, personally participated during a panel discussion on Friday 20th September dedicated to industry design.

Giulia Molteni at Saatchi Gallery
Giulia Molteni at Saatchi Gallery

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