Design in a time of crisis?
Yes, there’s no point in denying it. 2009 is the year of the crisis. Everyone’s talking again about products, the qualityprice ratio, research and product lifespan. It’s about time. But we never stopped: in fact, years ago we were already talking about hidden qualities. In the meantime, we have continued to design the future. Furniture with a functional design; cuttingedge materials; technology as a tool for living better. Beauty? Sure, that will save the world. It’s in our DNA. They’ve understood this in New York just as they have in London, where we have opened new flagship stores. Meanwhile, we’ve built a new website and have an advertising campaign that represent us all over the world. So, this time, for the third issue of M&C, the dominant theme is our response to the crisis: know-how. This is what the photos taken by Antonio Biasiucci during production tell us. Hands, details, contrasts. The people who are our company. No one can steal them from us, not even in a time of crisis. They are our strength.