Dada’s on the catwalk in Florence for Pitti Uomo
The theme is “the journey”, with 13 stops through the world of menswear and 1,000 brands expected to attend. Last summer’s exhibition attracted 32,000 visitors. The signature event opening the fair on 13th June is sponsored by Gruppo Mondadori and Pitti Uomo with “Next 3Dreams”, a virtual fashion show in 3D featuring some of the more important Italian and international companies. The Stazione Leopolda will be hosting the event. It was one of Italy’s first railway stations, and now is a very impressive exposition site. Here, visitors will be able to see the Set kitchen, designed by Rodolfo Dordoni for Dada, participating as a sponsor of the evening. Fashion, publishing and design discover new alliances, and Dada confirms its leading role on the scene.