( Branded Retail )
VAN CLEEF & ARPELS, PARIS
Completely redesigned by Patrick Jouin for the centenary of Van Cleef & Arpels, the legendary Place Vendôme boutique in Paris, France, stands out for its harmonic color scheme in refined shades of cream, beige and brown, where the natural and imaginary motifs blend with the classic elegance which has always characterized the maison. Molteni Group contributed a curation of designs for this project.
The series of soft curves, where public areas alternate with closed, private spaces, do not clash with the warm, comfortable, elegantly homogenous aspect of the boutique. The display windows, the furnishing, the panels decorated with delicate fabrics, the original waxed natural wood paneling, the lamps, the accessories: every piece, created to design, plays its part in perfect Van Cleef & Arpels style.