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11.04.2017

Grand opening of the first retail Concept Store designed by Vincent Van Duysen for Molteni&C | Dada

Grand opening of the first retail Concept Store designed by Vincent Van Duysen for Molteni&C | Dada

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The Molteni Group, with Molteni&C | Dada, charged Belgian architect Vincent Van Duysen with designing a novel Flagship Store, a gracious and secluded home-from-home within an exhibition space.

The Group’s biggest monobrand, in the prestigious central location of Corso Europa with via Cavallotti, part of the new Durini Design District, with its 1300 sq.m arranged over two levels and 15 shop windows, represents the creative director’s new concept retail space.
This is where the Molteni&C and Dada brands showcase their ideas of contemporary home living. A cross-section of the Molteni Group right here in Milan, the international capital of avant-garde design and headquarters of the historic brand established just over 80 years ago.

“Calling on a palette of glass, oxidised wood and raw metal, the flagship’s atmosphere evokes the feeling of Italian craftsmanship and timeless, sustainable luxury”

Vincent Van Duysen

Molteni&C | Dada Flagship Store

Corso Europa 2
20122, Milan

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